I have seen numerous impressive and valuable projects that took immense development effort from their owners but resulted in complete failure. The reason is one and simple: these websites had drastically low traffic and drew insufficient numbers of paying customers.
The problem was that such projects underwent no SEO work whatsoever for some reason. Google shows numerous websites run by your competitors at the top of search results. Yours, however, will never get there if you have not made any attempts to optimize it to meet the requirements set by the search engine.
At the same time, you have to comprehend that basic website SEO optimization and further SEO promotion are different things. In the first case, we are talking about one-time work, and the second approach constantly involves a specialist throughout the website’s lifecycle.
The Problem of SEO at the Finished Product Stage
Website owners usually hire SEO consultants after their websites are already functioning. Moreover, it often happens even when plenty of time has passed, and owners start to understand that their project will not generate traffic conversions or sales on its own.
As a result, the hired SEO specialist spends ample time puzzling out the website’s specifics, analyzing it, and adapting to it. Furthermore, the specialists also must conduct a technical audit to find all errors hindering promotion.
Because, as practice shows, 90% of customers develop their websites exclusively to satisfy their needs while ignoring search engine requirements.
It may prove very expensive and time-consuming to make alterations to a working website, especially if it has a complex structure and numerous pages. Moreover, it may become impossible to do some things without harming the visibility of the website in Google.
In a nutshell, it resembles attempts to fix a problematic foundation and a structure of the building that is already occupied.
Benefits of Website Optimization at the Development Stage
In short, you should understand the following: the sooner your website gets SEO optimized, the better it will be for your business. Let me recollect the key benefits your website will bring if you optimize it at the development stage.
The first advantage is the possibility to structure the website correctly at the beginning, working it out to lay the option for scaling in case your business grows.
In technical terms, your website will be error-free because you can fix all possible bottlenecks before they enter the search engine index. You will manage to get traffic and, accordingly, profit faster than if you want to make changes to an operational website.
This approach will cost less in any case. For example, you can think over all the pages vital for SEO in terms of their design and structure in advance instead of altering and adapting existing ones.
Furthermore, numerous essential things for efficient website promotion are unknown to web development and UI/UX specialists because this expertise requires a deep understanding of search engine optimization specifics. However, it is crucial to take them into account at the development stage to obtain the most efficient website.
When done at the website development stage, SEO allows developers to correct all potential errors and faults in advance and launch the website, showing good potential in Google promotion. Therefore, you will get the opportunity to start earning more sooner and pay off your website investments if you take SEO requirements into account at its development stage.
If you require help in doing this kind of work, write to me, and let us discuss the details.
Volodymyr Fedorychak
Search marketing consultant specializing in IT business and B2B SaaS. I help businesses and start-ups generate traffic, attract customers and build their brand online.
