Industry: Media
Geo: Ukraine
A founder reached out to me about launching an online media platform in the lifestyle segment, which was a new business direction he wanted to explore. The fact that the website hadn’t gone live yet was a clear advantage because it allowed us to implement SEO correctly from the beginning.
This approach helped us avoid future mistakes, achieve results faster, and save time and money.
In close collaboration with the site owner, we carried out a full range of SEO tasks:
- Designed the site architecture and outlined the planned article categories
- Developed a content plan with hundreds of topics for the writing team
- Collected relevant keyword groups for each article and performed on-page optimization
- Prepared detailed recommendations for authors on how to choose effective topics, build internal linking, and avoid common SEO mistakes
All of this allowed us to achieve solid results for the project:
- Steady growth in organic visibility and traffic from Google
- A focus on evergreen content and SEO optimization for every publication ensured strong search rankings and consistent audience engagement
- The site owner successfully monetized the project through contextual advertising, PR placements, and other tools — allowing him to recover the initial investment.
