Geo: USA
Industry: Custom Software Development, IT Outsourcing
My client, an IT company providing custom software development services, wanted to modify its corporate website to become a fully-fledged sales tool for acquiring customers through the inbound marketing channel. That was the reason why the company reached out to me for search marketing advisory services.
At that time, the company’s web resource had slightly more than 2,000 visitors per month, and the company received no more than an average of 1 to 2 leads from the website.
The UI/UX and technical SEO situation was a disaster. Image optimization was completely neglected, and content quality remained extremely poor.
All the recollected issues combined along with several other drawbacks hampered website profitability even though the company made significant investments in it.
What essential measures I took while working on the project:
- I conducted a comprehensive technical audit and developed a website redesign plan (website architecture, design, and technical part).
- Together with a dedicated designer and WordPress developer, we prepared a large-scale plan to redesign the project and implement technical updates.
- We completed the project and released a new website version within three months. Google’s response was instant and positive.
- I planned new types of commercial pages, developed a content plan, and hired freelance writers to create blog articles regularly.
- I developed and implemented a multi-channel content distribution strategy to increase brand awareness.
- I carried out large-scale conversion optimization, namely, I designed various landing pages and developed CTA element templates integrated into multiple places on each website page.
- Finally, I connected analytical tools, like Google Analytics 4, Hubspot, Microsoft Clarity, Looker Studio, and others, which allowed me to get valuable insights and increase the website’s business efficiency.
I also performed numerous smaller but no less important tasks. All these measures combined enabled my customer to fully use the inbound marketing potential to help them develop their business.
- As of the 16th month of operation, website traffic increased by 6 and exceeded 12,000 visitors monthly.
- The monthly leads the company receives from the website have increased by 10.
- The project continues to develop and still has plenty of growth opportunities.
