With so many ways to make a difference in this fast-paced digital world, promoting your startup using explainer videos is a stand-out choice for smart movers.
Stronger and clearer communication of your brand’s value proposition can be done through an explainer video, which is concise, brief, and engaging for the audience.
If you are still wondering how to use explainer videos to effectively promote your startup, here are some helpful ideas from the Zelios Agency team.
- Online shoppers are 64% and 85% more likely to make a purchase when they see a video that explains a service or product. — Video Caddy
- 44% of respondents said they’d rather watch a short video to learn about a product or service. — Wyzowl
- Explainer videos have been shown to increase conversion rates by up to 80% when placed on landing pages. — Vidico
- 97% of companies say that explainer videos help people have a better understanding of their business. — Go-globe
- 68% of users would rather watch a video explaining how to fix a product than contact customer support. — Running Pony
6 Ways to Use Explainer Videos to Promote Your Startup
Discover proven ways to use the power of animated explainer videos in your marketing strategy to strengthen your brand and convert viewers into leads and deals.
Make a Lasting First Impression
With first impressions being crucial, startups are up against the added difficulty of entering an overcrowded marketplace.
That is why they can opt to enter with an explainer video.
Every startup tries to catch the attention of the potential customer within the first few seconds.
Explainer videos do a great job enhancing an expressive message with visual appeal to ensure your audience is caught by the word “go.”
The dynamic nature of video content allows you to present your startup’s unique value in such an engagingly informative and captivating manner that viewers will keep on wanting to watch.
Make Complex Ideas Easier to Understand
Startups often develop innovative products or services, which may be complex or unknown to the general public.
Explainer videos effectively break down such concepts into easy-to-understand visuals and narratives.
It becomes particularly helpful for tech startups or companies offering cutting-edge solutions where the whole aspect of getting the value proposition cannot really be communicated through text.
With a good quality explainer video created by a company that provides specialized SaaS video production services, you will be able to reach and relate with more people if you incorporate storytelling and animation into your products or services.
Enhance Your Brand’s Storytelling
Effective storytelling is at the core of the basic marketing process of every startup.
There is no better way to execute this than an explainer video. Making your startup’s mission, vision, and values known to the potential viewers through an explainer video is perfect for them to connect emotionally.
This is right at the helm of how brand loyalty is created and how you start to hone trust with your potential customers.
Through storytelling — whether you use a funny approach, a problem-solution scenario, or a testimonial — your brand becomes humanized and more appealing.
Increase Brand Recognition
The explainer videos help boost brand awareness by including the startup’s branding elements like logos, colors, and taglines.
This creates a very memorable visual identity that sticks in your audience’s heads.
You can have many people see these videos by sharing their videos on social media, embedding them into your website, or sending them out in email campaigns.
Consider partnering with professionals like Zelios Agency, which offers specialized services to ensure your video captures the essence of your startup and engages with your target audience.
- 81% of companies say their explainer video has helped them increase sales.
- Nearly 95% of people watch an explainer video to learn more about a company and its services.
- The average conversion rate on a website with video is 4.8%, compared to 2.9% on a website without video.
- When placed on landing pages, explainer videos have been shown to increase conversion rates by up to 80%.
- Almost 93% of brands say they have gained new customers as a result of videos posted on their social media accounts.
- 36% of consumers would like more educational or explainer-style content, and 14% would like to see more product demos.
Increase Online Visibility and SEO
With search engines giving more weight to video content, explainer videos can help achieve great service for your startup in gaining online visibility.
Optimize your video with relevant keywords and embed it into your website to achieve good placement on search results pages for more organic traffic. Videos can further be shared broadly across other social media platforms.
The increased engagement from video content can also lead to longer site visits, another positive signal for search engine algorithms.
Drive Conversions With A Call To Action
Explainer videos are said to increase conversion. Coupled with a powerful CTA at the very end of your video, it will lead viewers on what to do next in their customer journey.
Be it signing up for a free trial, downloading an app, or speaking to your sales team, let the call to action be clear, compelling, and aligned with your business goals.
This makes explainer videos a powerful tool for converting interest to action.
Conclusion
An explainer video is a versatile and powerful tool to market your startup. Complex ideas are made simple and turned into profitable conversions by making an attention-catching explainer video for your brand, product, or service.
You can easily convey the value proposition of your startup in a competitive market with a great impression.
Volodymyr Fedorychak
Search marketing consultant specializing in IT business and B2B SaaS. I help businesses and start-ups generate traffic, attract customers and build their brand online.
